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Tag: facebook

How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that's no longer the case, thanks to the cost-effective online advertising platform hosted by Facebook. [...]
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Facebook releases enterprise messaging app

Facebook is constantly working to improve communication between different parties. What started as a means to communicate socially is now used to improve communication at work, too, through Facebook at Work. After spending several years trying to find a way to turn FB into an enterprise solution, Facebook at Work will finally be launched today. [...]
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SMBs on Facebook: 6 tips

Facebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing so another day. Whether your page is being neglected because of low traffic or ROI on the time you invest in [...]
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How do I create an effective Facebook ad?

Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness [...]
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Facebook makes space for more relevant posts

Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful posts shared by your friends [...]
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Facebook Messenger: What’s New?

Over 330 million consumers connected with small businesses via Facebook Messenger in 2017 alone, so it's evident that the ‘phone call’ era is coming to a close. Since consumers now want constant, immediate online connectivity with their local car dealership, pizza joint, and other local businesses, it is only fitting that Facebook Messenger’s latest feature [...]
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Social Media in the Middle East

It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or [...]
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Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a [...]
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How to market your SMB on Facebook for free

We all know you can buy ad space on Facebook. And while ads on the world’s largest social network are generally quite affordable, they still cost money - which as a small or medium sized business owner, may be in short supply. Thankfully, there are many ways to market your business for free on Facebook. [...]
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How to boost your SMB’s social media presence

Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your [...]
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