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Category: Social Media

Basic PC fixes are costing you money

When your employees seek your IT security staff’s help to fix their personal computer (PC) problems, it’s often perceived as a productive use of everyone’s time. After all, employees must have working computers and IT professionals are expected to resolve any technology issues. What doesn’t get acknowledged, however, is that instead of troubleshooting technical problems, [...]
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Are you maximizing your social media potential?

Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs. Having great content on your site is the magnet that attracts visitors. However, when there is too much competition [...]
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How to make buyers out of Instagram followers

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips. [...]
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5 ways you could blow your online reputation

As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online reputation. Here are some common [...]
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How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that's no longer the case, thanks to the cost-effective online advertising platform hosted by Facebook. [...]
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Facebook faces devious adware

When you receive an email from an unfamiliar source urging you to click on a link or download a file, it’s easy to send it straight to the bin due to its spam-like nature. It’s a completely different story when the message is sent via Facebook Messenger by one of your friends. Such is the [...]
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5 tips to turn Instagram followers into buyers

Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set [...]
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Facebook releases enterprise messaging app

Facebook is constantly working to improve communication between different parties. What started as a means to communicate socially is now used to improve communication at work, too, through Facebook at Work. After spending several years trying to find a way to turn FB into an enterprise solution, Facebook at Work will finally be launched today. [...]
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SMBs on Facebook: 6 tips

Facebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing so another day. Whether your page is being neglected because of low traffic or ROI on the time you invest in [...]
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Grow sales with these social media options

Every company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a dozen more options however, and we want to take some time to cover the best sites that you’re probably not using, [...]
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