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Category: Business

Drive more leads with SMB marketing automation

More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects. Here’s why your SMB shouldn’t pass up the powerful opportunities you get [...]
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Is your business continuity plan doomed to fail?

No business continuity plan is perfect. Each plan has risks that can result in your business’s failure if not taken into account from the start. But don’t blame it all on your managed IT services provider (MSP) — often, a system’s design has loopholes to start with. Let’s take a look at some of the [...]
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Why your SMB needs a business continuity plan (BCP)

Multiple things can disrupt the operations of small- to medium-sized businesses (SMBs), such as natural disasters or cyberattacks. This can lead to lost revenue, or in some extreme cases, business closure. But having a concrete business continuity plan (BCP) in place will help your business recover quickly after a disaster. What is a BCP? A [...]
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7 Types of video content to engage customers

Fast internet connections and smart mobile technologies continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio. It’s a huge and open-ended service, so why don’t we narrow down [...]
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The pitfalls of business continuity planning

Your service provider, tasked with looking after your company’s IT, has kept your business up and running for the past 10 years. Unfortunately, that kind of longevity in developing continuity plans can result in some providers overlooking or underestimating certain issues. Here are some of them. Over-optimistic testing The initial testing attempt is usually the [...]
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AWS to launch “Glue” service

Many businesses and enterprises have long struggled with the drudgery and difficulty that is data analysis -- especially data analysis in a cloud-based system. AWS (Amazon Web Services) may have just the solution to that problem. A new app, known as “Glue,” offers the opportunity for businesses to clean up data to help analytics run [...]
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BI Technology: Budgeting for the New Year

The use of Business Intelligence technology in making business decisions is a relatively new small business trend. BI software pulls information from a company's raw data across the board so that enterprise owners and executives can make decisions for the future of the company. Read on to see how businesses can use BI technology to [...]
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6 ways to use live video to reach customers

Not long ago, uploading a video to the internet was still a new and novel concept, but now we have access to multiple services for live video streaming. Most of these are free and offer great opportunities for increasing your visibility with little to no investment. Let’s take a look at 6 different ways you [...]
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Is your continuity plan doomed to fail?

Just because your IT provider has a plethora of awards and certifications under its belt doesn't mean that you can blindly hand over your business’s future to them. Often times, there are some aspects in your business continuity plan that tend to be overlooked by your provider. We have rounded up some of these issues [...]
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Staying afloat: The importance of a business continuity plan for SMBs

As a small- or medium-sized business (SMB) owner, you understand how challenging it can be to keep your company afloat. While you may have a solid business plan, unexpected events such as natural disasters or cybersecurity threats can disrupt your operations. This is where a business continuity plan (BCP) comes in. In this article, we'll [...]
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