Facebook and Twitter are two of the most popular social media platforms in the world. Both of these platforms collect a lot of personal data that can be used for a variety of purposes, including targeted advertising. But this data can also be vulnerable to hacking and misuse. That's why it's important to take steps [...]
For any business, data is more than just information; it's an invaluable asset that drives decision-making and strategy. Losing data can result in massive setbacks and even threaten the very existence of your organization. This is where data backup solutions come into play — they provide a way to securely store and retrieve important data [...]
While there are many security measures one can take, the most basic but also crucial step in protecting your online presence involves creating strong passwords. However, many people still don't know what specifically constitutes a strong and secure password. The importance of secure passwords for your business While many personal accounts are password-protected, securing your [...]
Google Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign. And starting in July, Chrome will mark all HTTP sites as "not secure.” Google hopes this move will nudge users away from the unencrypted web. Read on to learn more about the forthcoming changes. For several years, Google has moved toward [...]
We all know that data is valuable. After all, the more we know about the inner workings of our business and how our customers behave, the better. But knowing that data is crucial in helping to move your organization forward, and knowing exactly how to use that information to do so are two very different [...]
While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation. For businesses with a limited online presence, these ‘rant’ sites can even turn up on [...]
Understanding how your visitors are using your website is one of the most important things you can do to optimize your online presence and generate more leads and revenue. Google Analytics remains the top analytic tool, allowing you to keep track. Yet many companies tend to focus on the overall performance without taking the time [...]
One of the biggest, buzziest phrases making the rounds in corporate circles at the moment is “big data”. But what does big data actually mean? What is it and, more importantly, what can it do for your business or organization? The good news is that it’s not just another tired old buzz word that actually [...]
A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value. In [...]